Workplace discrimination can be a sensitive subject for a company and its people, but it’s a very critical one to pay attention to. It’s pretty common to hear pieces of advice regarding how employees should watch out for themselves and report signs of workplace inequality or biases. However, it is also an employer’s job to
Investing back into the business is a must for any company to grow. Increasing efficiency and productivity through buying equipment, investing in marketing to get new clients and customers- these matters are all very much important. However, one aspect that usually sets the difference between a highly successful business and those that aren’t is one
If your target market is seniors — generally people aged over 55 — don’t be easygoing with your marketing. Many think that senior marketing is as easy as using photos of older adults and increasing font sizes. However, marketing to this age group requires just as much creativity as marketing to Gen Z. While the
Gathering customer reviews and feedback is only the first step to boosting the growth and sales of your business. You may have received feedback and insights from many of your customers and clients, but everything is futile if you don’t do something with the information you gathered. Here are some steps you can take to maximize customer
Just like everything else in this world, customer behaviors, markets, and technology evolve over time. That said, “best practices” for marketing will be ever-changing as time goes by, meaning there will likely be no permanent marketing strategies for any business that wants to change with the times. However, not every business seems to have gotten
One of the most important goals of a business owner is to keep the business profitable and successful, but giving back to the community is what makes it more meaningful. A business with a sense of social responsibility makes a business owner feel more satisfied in giving back and it’s also more attractive to its
Everyone needs to work hard to make a living, whether by rendering their services to a company or establishing a business of their own. However, besides earning an income, there are other factors that you should consider, especially if your goal is to become an owner. Yes, having a unique idea for a product or
By giving your service to others, you help them, you help yourself, and in terms of a cumulative effect, you help society. From the economic perspective, the concept of service is slightly different, but the results are much the same. In economic terms, service is defined as “an economic activity (e.g., labor) offered as a
Many businesses strive to promote customer loyalty through retention for a lot of good reasons. First, they are likely to spend more. One statistic suggests that increasing customer retention by only 5 percent can increase sales by around 125 percent. In another report, loyal customers may spend 10 times more than new ones. Upselling to
These days, more companies and organizations are becoming aware of the importance of sustainability practices. By incorporating green methods and habits in the workplaces, businesses can reap significant financial benefits and appeal to more modern consumers. But depending on the business context, sustainability has different meanings. In terms of business and employment practices, sustainability can
